HW4 opt 2-Juicy

After reading Kline’s “The voice of the customer” I choose to talk about the brand Juicy Couture. I mainly choose this brand because I believe a lot of there advertising is very misleading although it works very well. On the back of the label it says “made in the glamorous USA”. Juicy’s main goal is to make there clothes seem so amazing, glamorous and comfy that you have to have then no matter what the price of a pair of sweatpants is. Although I am an owner of many Juicy items I feel there is a lot more hype over there clothes then there should be. Within a year there was even a whole in one of the shirts I had bought. When you visit the Juicy website at http://www.juicycouture.com it appears that if you wear Juicy you will become a more beautiful fashionable even younger looking person. It also gives you the idea that if you wear juicy you will be more like royalty. Juicy promises that there clothing is top of the line and worth the price but in my experiences they were not made well and ripped. You would think that if you spent 100 dollars on a sweatshirt it would not rip after a year!